Merchandising | Mean of merchandising in English Dictionary

/ˈmɚtʃənˌdaɪzɪŋ/

• Noun
• the activity of trying to sell goods or services by advertising them or displaying them attractively
1. She is the company's director of merchandising.
• the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
1. The film made a lot of money thanks to strong merchandising.
2. Most of the movie's earnings came from merchandising and not ticket sales.